MOBILE DESIGN & WEB DEVELOPMENT

What Does the Next Google Algorithm Update Mean for Mobile?

Google has just announced new changes to their mobile ranking signals. What does this mean for your business website? Our new blog post explores.

Best B2B Mobile Apps for Managing Your Business on the Go.?

Managing a B2B business can be difficult - but it doesn't have to be when you have these 12 mobile apps for B2B business.

BIG DATA ANALYTICS

We live in a world of data abundance, but are underwhelmed by paucity of insights. The sheer complexity of storing and indexing large data stores, as well as the information models required to access and make sense of them, is burdensome to all companies, regardless of size and industry. Uncovering new insights from big data – contained in both structured (transactional) data and unstructured/semi-structured (interactional) formats -- requires prioritizing, organizing and validating on the back end and employing front-end analytical tools that are accessible to knowledge workers. It’s bigger than merely changing out technology; it also requires a delicate overhaul of key knowledge processes to ensure that signal is applied and noise is discarded.

A well-executed big data program provides the opportunity to uncover hidden markets, reveal unmet customer needs and cost savings opportunities and drive game-changing, meaningful improvements in everything from shipping efficiencies to medical treatments, to social media campaigns and related digital marketing promotions.

BEST PRACTICES

Establish processes and organizational structures, then choose the best tools to solve high-value business problems. As you experiment, continuously refine existing processes -- and create new ones -- and acquire tried and true tools to support big data. Be cost conscious, of course, but focus primarily on agility and speed of decision making, as well as ease of use by non-technical knowledge workers. Don’t underestimate the importance of master data management. The need for a single version of truth is especially true for big data analytics initiatives. Train your staff in the databases, technologies and ontologies required to build, manage and extend big data capture and subsequent analysis. If you lack big data analytics skills, you are not alone. Consider analytics as-a-service to provide a cost-effective, standardized way of supplementing internal talent and adding horsepower to prosper from big data analytics. A more virtual and globalized world requires businesses to work proactively and anticipate change before it happens. Big data analytics can help businesses meet this challenge, but only if they align tools, processes and organizational structures to advance operational agility and deliver business results.

Where will the next disruptive force come in the Indian E-commerce space?

E-commerce in India has picked up pace over the last 5 years. It has consistently grown at a CAGR of over 35% and has reached $13 billion in 2013. For such a fast paced growth sector disruptions have to happen frequently to bring in that next wave of consumer growth. Over the past few years these disruptions have occurred across the E-Commerce value chain likePayments, Fulfillment and Mobile. For a country obsessed with lowest price for a product than anything else getting payment before dispatching the product is a challenge. So Cash on Delivery (COD) has become the defok acto norm and might remain so for some years to come. Currently about 50-80% of transactions done are COD according to a research byErnst & Young. Indian consumer use it as a risk free trial process and e-commerce companies do it to earn trust of the consumer. There have been innovations inpayments by Flipkart and Snapdeal. Flipkart started its own payment gateway Payzippy which works as a digital wallet where consumer can store his credit/debit card details and can quickly complete a purchase with minimal steps. Snapdeal's Klickpay has also similar functionality but both are still to be adopted in large numbers by the consumer. Although these companies are offering discounts to consumers who pay upfront using credit cards but the growth of payments in the non-COD channels is not up to the mark. Companies need to innovate in this space to drive consumers towards upfront payment models.

Seo Blog

6 Blog Post SEO Tips to Get Your Content Ranking. We are going to dive into some very easy to implement blog post SEO tips, because while many business owners do not have the time to stay up to date with the current SEO trends and algorithm updates, there are some simple tips to use when creating blog posts that can help you target relevant keywords that drive traffic to your website. The first step is to determine what keywords are going to bring highly qualified traffic to your website. You can get some helpful hints by reading an older blog post we did about how to uncover long tail keywords. Once you have your keywords identified you will want to create blog post content around these keywords. There are six parts of each blog post that you will want to optimize for the particular keyword being targeted in the post.

1. Title
2. Description
3. Heading
4. Post Content
5. Images
6. URL

1.Title

When writing your blog post title you need to understand that they impact the search results as well as click-through-rate. Your title should be under 60 characters and it is good practice to include your target keyword in the title, as close to the beginning as possible. Now, only do this if you can do it naturally. The last thing you want to do if have a spammy looking and sounding title. If your title include your target keyword the visitor is more likely to click on your post since it contains the keyword they used in their search query. If you look at the image below you will see the title we used in a blog post where our target keyword was “common business blog mistakes.” The title flows naturally and doesn’t sound spammy at all.

2.Description

Your blog post description pulls the meta description for your post, and while it doesn’t impact search results, it can be a great way to pull a higher CTR. If your meta description uses your target keyword and related keywords it is going to appeal to the individual that performed the search. This should be written in a natural way, and there is no reason to stuff your keyword into the meta description. There are zero SEO benefits and it will just make your website appear to be spammy and low quality.

3.Heading

Your blog post description pulls the meta description for your post, and while it doesn’t impact search results, it can be a great way to pull a higher CTR. If your meta description uses your target keyword and related keywords it is going to appeal to the individual that performed the search. This should be written in a natural way, and there is no reason to stuff your keyword into the meta description. There are zero SEO benefits and it will just make your website appear to be spammy and low quality.

4.Post Content

The search engines use keywords in your post content as a ranking signal, but it is important that you do not over optimize your content. Multiple occurrences of your keyword within the content can be viewed as keyword stuffing and this can lead to a penalty, dropping your organic rankings. Aside from the potential SEO dangers linked to keyword stuffing, it will also hurt your blog readership. People are not going to come back to a blog that features poor content that reads like pure spam. Always write for your audience first and the search engines second.

5.Images

It is always a good idea to include a SEO friendly title and description in your images. If you are writing very descriptive blog post titles then you can use the tile in your blog post image, and also write a description that explains your blog post. Image search is becoming more popular, so there is absolutely no reason that you should ignore optimizing your blog post images.

6.URL

You should have your site URL structure set up that each post has a custom URL and not a random extension such as the date of the post or just a numbered post. Using the blog post title as the URL extension helps with your click through rate. If someone performs a search and sees a post with a generic URL and one with the target keyword which one are they more likely to click on? In the example below you will see that we have our extensions set as the blog post title.

BUSINESS BLOG FOR QUALITY

HOW YOUR BUSINESS BLOG CAN GRAB A QUALITY AUDIENCE .?

Google releases regular algorithm updates that help businesses understand the best practices for ranking higher in search results. With every new release announced the message from Google is unmistakable: businesses must produce high quality content to ensure they get found online. Most business’ primary content channel is a blog. Below, I’ll explain how to set up your own business blog and create engaging content that speaks to your audience’s needs and desires.

1. Why Google Loves Fresh Content

Blogging is one of the best ways to help your website get found in search. That’s because Google loves to get fed fresh content that helps its search engine decipher what your website is about. Google ranks web pages based on how useful the page appears to be for users – that is how relevant it is, how informative it is and to what degree it answers your customers’ questions. According to Google’s Quality Guidelines, the creation of regular, quality, in-depth and relevant content will get rewarded richly in search results.

2. Define Your Target Audience:

The purpose of every blog should be to add value to your customers’ lives. First you will need to define your target audience. You can do this by creating a series of key personas that define your most important customer types. Describe your personas’ demographics, the problems they want solved, what they need from your company and the terms they are likely to search for. HubSpot’s Persona tool provides a handy (and free) template, containing a set of ready-made questions and a selection of pictures to choose from above link.

3. Establish Your Unique Selling Point:

You will also need to establish your unique selling point. Again you must think in terms of adding value to your audience and catering to their wants and needs. Ask yourself what kind of content you can offer your customers that your competitors can’t. Don’t be afraid to think outside the box – just because you sell shoes, for example, doesn’t mean that your business should be limited to just writing about shoes. Instead you could broaden your reach and write about fashion or even lifestyle as a whole. Decide if you want your content to educate, to inspire or to entertain. From the outset, define its purpose.

4. Get Started: Set Up Your Blog

Now that you know why you’re creating your blog, who it’s for and the type of content you plan to write, it’s time to set up your blog. WordPress is one of the most popular blog platforms available and it allows you to integrate your WordPress blog with your existing website seamlessly. The WordPress.org site has a whole host of free and premium themes and templates for businesses to choose from. Select your topics carefully and ensure they reflect the needs of your target audience. To enhance your SEO even further, you can download the SEO Yoast plugin, which highlights the key meta descriptions you need to fill in and provides a preview of how they will appear in search engines

5. Tips for Creating Contagious Content:

To create compelling content, your business learn and master the following tips:

1. Your content must provide value for your target audience.
2. Tell a story, don’t sell a product.
3. Identify your customers’ needs and then set about solving them with your content.
4. Step away from boring, corporate speak and inject passion into your words.
5. Develop your own unique and authentic voice that resonates with readers.

Stay tuned for next week’s article where I’ll reveal my top tips for building a powerful email marketing database that can easily be targeted and segmented.